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North West Cooker Repairs - WEB DESIGN LIVERPOOL

North West Cooker Repairs

New web design and SEO campaign

The Background – North West Cooker Repairs were recommended by a friend to us in 2014 for help with creating a new website that would rank for their ideal enquiry across the North West.  They had spoken to a few people who had quoted crazy amounts of money for a new website. Figures such as £4,000 had been mentioned. Furthermore, other companies wanted as much as £500 per month to get the website ranking in Google.  Hence why they decided to speak with Hot Web Design

The objective – an affordable website design solution and low cost search engine optimisation campaign

For their website and search engine optimisation campaign they wanted to target target key words and locations for Gas Cooker Repairs and Gas cooker installations in cities such as Manchester Liverpool, Bolton, Preston, Wigan etc.  The idea was to get them onto page one for all these phrases for their new website.   The customer was delighted to here that all we wanted for this project was £200 to set everything up for this project and just £100 per month to get there website ranking for their targeted keywords

Scoping the project – What we did with the website design and SEO magic

With any web design project its really important to sit with a customer and scope out the exact requirements needed from the new website. We looked at things such as

  • Design and layout
  • Target audience
  • The competition
  • Realistic expectations from the project.
  • The business pain that encouraged the customer to consider  the new website and seo campaign
  • Long term goals of the customer
  • User experience
  • User engagement
Specifically we built a website that engaged with the target audience. By focusing on this user first approach, we were able to build a website that followed all google and search engine guidelines on what a good website structure should look like.

Ongoing SEO support

To ensure that the website has moved up and remained in the top half of page 1 on google we have kept up to date with all the new changes in google such as Panda, Penguin and hummingbird.  What are these creatures got to do with web design and SEO you ask.  well its simple. They are the names given by google to the rules of why a website will rank in its search engine.  Play by the rules and google will love your website forever!

So what do Google say you have to do? Here’s a shortlist of some of the most important things we did for North west Cooker Repairs

  • Keep content fresh and engaging to the target audience
  • Keep your website relevant
  • Write blogs and articles
  • Have specific landing pages for your target keywords and phrases,
  • Go Social – Get on twitter facebook etc and promote your brand
  • Email marketing – Get your name out there.
  • Write articles that others will want to link back to your website for.
By doing all these things on a regular basis our customer is able to maintain top slots on google for his keywords
If this is something you want for your business just get in touch!

 

THIS PROJECT INVOLVED THE FOLLOWING SERVICES:

Web Design | Branding | Logo Design | Printed Collateral | Exhibition Design | Creative Copywriting | Photography | Social Media Campaign Strategy | Content Marketing Planning | UX Design | Marketing | Print Management

We were looking to find a local design agency that would be able to create a new website and look after all our marketing. Hot Web Design ticked all the boxes and more. Nick Elson | Director | North West Cooker Repairs